
INSIGHTS
Table of Contents
Writing
James offers a scientific perspective—rooted in physics, chemistry, biology, and neurology—to explain the trends and events that are reshaping businesses, economies, societies, and cultures. His insights help leaders in the commercial, public, and social sectors develop a deeper understanding of the cognitive connections that are profoundly impacting every aspect of their organizations, their communities, and the planet we share.
Your Swiss Cheese Brain
The brain excels at learning but resists unlearning, locking in beliefs to conserve energy. To adapt in a changing world, we must reopen gaps, question assumptions, and stay flexible.
Lessons From A Bag Of Doritos
It’s easy to get caught up in what’s measurable. But the most important work often isn’t.
Please Remain Human: Your Job Depends on It
As AI outperforms us at being machines, the only way to stay relevant is to get better at being human.
The Age of Endless Conversation: Are We Really Saying Anything?
What if the real advantage isn’t talking more, but knowing when to be silent?
Rethinking Your Role: Why ‘Understanding Your Client’s Business’ No Longer Works
The world no longer rewards those who claim to have all the answers—it belongs to those who ensure others can navigate uncertainty without losing everything.
A World Without Us
We are being sold a future where AI doesn’t just assist us—it replaces us. But intelligence without understanding is just imitation, and in our race to perfect machines, we risk hollowing out the very things that make us human.
The Hidden Power of Recognition and Advocacy: How Small Acts Create Lasting Impact
None of us succeed alone—opportunities don’t come from effort alone but from the quiet generosity of others. Someone, somewhere, spoke your name in a room you weren’t in.
Why Time Feels So Strange Right Now—And How to Take Control of It
Time isn’t something we simply measure—it’s something our brains construct, shaping it through memory, attention, and change. If time feels broken, it’s not because it stopped, but because our minds stopped registering its movement.
The Longest-Running Commercial In History
The narrative shaping public perception—once through decades of television stereotypes and now through misinformation about DEI—is the longest-running commercial in history, reinforcing exclusion and bias through relentless repetition.
The Future of Storytelling: Why You Need To Master Mobile Platforms
Storytelling evolves with its platform. From campfires to TikTok, mastering mobile storytelling isn’t optional—it’s the future.
Let Go or Stay Stuck: The Brain’s Greatest Dilemma
What if the hardest part of moving forward isn’t taking the next step, but letting go of the one you’re holding onto?
The Future Belongs to Teams: What Organizations Must Learn
In a world that often glorifies the lone genius or standout performer, we’re forgetting something fundamental: real progress happens through collaboration.
The Secret to Survival: Lessons from the Smallest Life Form
What can the tiniest life forms teach us about thriving in constant change? Plenty. Bacteria, Earth’s oldest and most successful residents, have survived billions of years with a surprising strategy. Their secret to resilience might also be ours.
The Cost of Silence
History shows us two paths: resilience or compliance. Today’s leaders must choose wisely, for only the courageous will shape the future.
Building Resilience Amid Constant Change: Practical Strategies for Thriving in Uncertain Times
Stress and anxiety are unavoidable in today’s world. “Stress inoculation” offers a proactive approach, encouraging us to face challenges head-on in small doses to build resilience and thrive amid uncertainty.
The Commoditization of Everything
Today, social media influencers and private equity firms profit from everything, including people’s lives. What was once limited to celebrities is now everyone’s reality, with over 50 million creators exploiting personal stories for revenue. As commoditization reshapes our world, true adaptation means defending life’s meaningful values—not succumbing to profit-driven forces.
Your Climate Change
Just as natural disasters warn of an urgent need to adapt, the shifting landscape of technology, social dynamics, and employee expectations signals a critical moment for organizations. Leaders must reimagine their approach to the future of work to thrive in this rapidly changing world.
The Collapse of Trust: How Divided Realities Tear Worlds Apart
In a time of clashing beliefs and fragile facts, trust isn’t a universal standard—it’s built on shared values and expectations. Understanding why trust is eroding is the first step toward rebuilding stronger, more aligned connections.
The Missing Step in Teaching: Why Unlearning Matters Most
Before we can embrace new ideas, we must first unlearn the old ones. This essay explores why unlearning is essential for effective teaching, coaching, and development—and how understanding the brain’s resistance to change can help guide lasting growth.
Videos
You Can’t Handle The Truth
When it comes to relationships, being honest is more important than being nice.
You Aren’t Who You Were Yesterday
The ever-changing human mind shapes our thoughts, emotions, and perceptions, influencing how we navigate the world each day.
Putting Your Money Where Your Mouth Is.
Are you and your organization ready to guarantee your products and services? Can you truly deliver on the promises you make?
Nature’s First Strategy
Nature’s winning strategy is simple: life thrives when it sustains itself, optimizes energy, and grows. When it can’t, it fades. Humans flourish by following the same blueprint.
Our education and development are built on learning and acquiring new information. But unlearning old information is just as important.
Unlearning
Understanding one’s value is about more than recognizing their current abilities. It’s also envisioning the greatness they’re capable of achieving.
Seeing Potential
You don’t always need to do great things yourself. Sometimes, your greatest achievement is bringing together those who can.
Matchmakers
Our brain is naturally inclined to take the easy route, favoring routines and avoiding challenges. To achieve success, we must deliberately activate curiosity, creativity, and optimism—because they won’t spark on their own.
Static Thinkers
Myths & Mythmakers
Coming Soon.