Sticky

Creating connections that last

James' method for creating 'sticky' connections is built upon the cognitive science behind human behavior and loyalty. Leveraging his 30 years of research into the brain's response to innate motivators, his approach emphasizes the importance of lasting connections for survival and success. This understanding enables businesses to develop deeper stakeholder relationships, effectively navigate competitive markets, and achieve strategic, long-term advantages.

Made To Stick:

Mastering Loyal Relationships in Three Steps

James’ Sticky Relationship Program addresses the crucial need for relationship building in today’s complex business environment. It encompasses three interconnected steps: the foundational "Safer. Easier. Better." keynote address, the hands-on "S.E.B. Skills" workshop, and the comprehensive Client Stewardship Program development process.

This multi-layered program goes beyond traditional business strategies, focusing on creating and sustaining meaningful connections. It equips organizations with the necessary skills and insights to foster enduring relationships, essential for long-term success and competitiveness in the market, thus offering a strategic and innovative approach to professional relationship building.

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Safer. Easier. Better.

Keynote Presentation

  • This engaging keynote address introduces the foundational concepts of James' approach to relationship building. Drawing from his 30 years of cognitive science research, James unveils the universal motivators that drive human behavior and loyalty formation. This presentation sets the stage for understanding how businesses can create resilient, beneficial connections in today's dynamic market. View video trailer.

  • The brain, our most crucial instrument for navigating life, remains a mystery to most. Understanding its functions is key to forming loyal relationships. By recognizing the clues our brain seeks and effectively communicating them, we can forge deeper, more meaningful connections.

  • In today's landscape, marked by widespread misinformation and deepening divides, the importance of loyal relationships is magnified. They serve as a bastion of security and dependability, countering the prevailing distrust and skepticism. These connections cultivate a community spirit and provide a stable foundation in an era beleaguered by uncertainty and fragmentation.

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S.E.B. Skills

Workshop

  • The workshop offers interactive sessions that explore how to establish trust, foster inclusivity, and align purposes with client relationships. Utilizing real-world scenarios, these concepts are put into practice with participants sharing insights and creating action plans for professional application.

  • The workshop is a series of interactive sessions focused on making key stakeholder relationships Safer, Easier, and Better. Participants engage in practical, interactive exercises that delve deeper into how to establish trust, foster a sense of belonging, and align purposes with client relationships.

  • Participants will emerge from the workshop with enhanced skills in building trust, creating belonging, and communicating purpose. This leads to improved client relationships characterized by loyalty and mutual benefit. The workshop equips participants with the skills required to create more meaningful client connections, boosting professional growth and opening new avenues for success.

Client Stewardship

Development Process

  • The Client Stewardship Program offers a transformative approach for organizations aiming to deepen client relationships. It begins with a thorough assessment of client needs, transitions into crafting tailored narratives that resonate with clients, and culminates in effective story delivery. This comprehensive, cyclical process not only enhances understanding and empathy towards clients but also embeds a culture of continuous improvement and personalized engagement within the organization.

  • Integrating the Client Stewardship Program into an organization's existing frameworks enables a holistic approach to client engagement, ensuring that every employee, regardless of their role, understands and contributes to the enhanced client relationship strategy. This integration fosters a unified organizational culture focused on deeply understanding and meeting client needs. As a result, teams across the board, from sales and marketing to customer service, work cohesively towards the common goal of nurturing client relationships. This unified approach not only leads to more personalized and effective client interactions but also drives organizational growth and success through increased client loyalty, satisfaction, and long-term business partnerships.

  • Adopting the Client Stewardship Program, organizations can expect a significant enhancement in client relationships, leading to increased loyalty and satisfaction. This partnership-driven approach fosters deeper client engagement, resulting in stronger, more collaborative relationships. The program's focus on understanding and meeting client needs translates into improved business performance, with benefits including higher retention rates, new client acquisitions, and an overall boost in profitability. This transformative shift not only strengthens external client connections but also cultivates a culture of continuous learning and innovation within the organization.

Download the brochure that explains each program in greater detail:

Additional Workshops

Below are additional workshops and development programs James offers that support an organization’s efforts to get Sticky.

Connective Intelligence

Mastering Sticky Relationships

  • This workshop is valuable for everyone in any organization; from the top to the bottom and all those in between. It is for everyone who is responsible for making connections with clients and customers, with suppliers and vendors, with strategic partners and advocates, with employees and leadership. It is for everyone who is trying to connect people to people, people to products, people to places, or people to messages, ideas, brands, or ideologies. To do those things, you need to understand how connections form in our mind; what our brain looks for before it will connect or let go.

  • Discover the drivers responsible for strong connections and loyal relationships—internally (with colleagues, managers, leaders, etc.) & externally (with clients, customers, fans, members, etc.)

    Learn the cognitive signals that trigger trust and how to properly communicate them.

    Understand how to establish a sense of belonging with key relationships by demonstrating awareness, insight, proactivity, inclusion, and identity.

    Learn to improve collaboration with your team and organization.

Sticky Storylines

Crafting Stories That Drive Action

  • In this workshop, you'll delve into the rich insights from James' three decades of research into human connections. He unravels the complexities of loyalty—the zenith of connection—and illuminates how the same cognitive constructs that draw people together can sometimes hold us apart. By understanding these dynamics, you will learn to communicate in a way that builds trust and loyalty and illicit stronger bonds.

    Why does this matter? Because in a landscape saturated with information, those who forge genuine connections that stand out.

    This workshop isn't just about refining your communication skills; it's about revolutionizing them. By applying James’s insights on loyalty and connection, you’ll leave equipped to with the tools and techniques to build persuasive, relationship-building stories.

  • Understand the cognitive signals that communicate trust and forge connections.

    Develop communication skills that engender loyalty.

    Determine communication weak spots that could be impacting client relationships.

    Learn how to effectively prepare for every client interaction.

    Learn strategies for handling hostile or skeptical audiences.

Virtual Loyalty

Building Relationship in a Digital World

  • The surge of technology has profoundly reshaped our relationship-building landscape, particularly influencing our modes of communication. As we increasingly pivot from in-person to digital, virtual, and augmented interactions, our ancient human brains struggle to adapt to this rapid change.

    Our cognitive wiring hasn't caught up. When interfacing with technology—be it through a UI, UX design, or an audiovisual presentation—our brains are scanning for the same cues they've relied on for millennia to assess another human being. We are subconsciously questioning: Whom can we trust? To whom do we feel a sense of connection? Who has the potential to enhance our lives?

    This workshop delves into the profound effects that virtual platforms have on our connections with essential contacts, whether they're clients, colleagues, or customers. It provides insight and strategies for harnessing the power of technology to forge stronger bonds. Attendees will gain practical knowledge on optimizing these tech-based platforms to enrich the quality and effectiveness of their virtual relationships.

  • Learn to communicate more effectively in virtual environments.

    Learn how to deliver loyalty-building virtual messages for websites, social media, and other digital and video communications.

    Gain a better understanding of how our brain processes virtual communication.

    Learn to overcome the natural disconnect that arises when we rely on digitally-mediated communication.