L I V E Y O U R A N D
The human body is made from approximately 34 trillion cells. That’s almost 20 times the total number of galaxies in the observable Universe. Within each of those cells, there are about 100 trillion atoms. It’s all quite remarkable.
What’s even more extraordinary, however, is that those multi-trillions of elements don’t emerge as an amorphous, disorderly blob. They connect and bond and work together to form shapes and structures and fractal arrangements; turning all of us into who we are. Turning everything on this planet into what it is. Everything we see, smell, hear, taste, touch, and experience is a manifestation of the beauty and magic that comes from connections.
It is the power of &.
But “ands” produce far more than material things. They create relationships, alliances, networks, and communities. They bring people and nations together, and make concepts like friendship, fellowship, loyalty, and love possible.
The & is a symbol of James’ work. But beyond speaking, writing, studying, and advising, his goal is to create a community of connectors who know how to change the world in the only way it has ever been changed. With an &.
Why &?
This &
THIS is it
THIS is how to live your life
THIS is how to innovate your business
THIS is how to improve society; how to make a difference
Sound familiar?
We’re taught to make sense of the world
By separating things
And focusing on one
THIS
and THIS alone
And while THIS makes a complex world easy to understand
The truth is that everything in our lives
Exists in relationship to something else
Not just THIS
THIS &
From atoms to dark matter
From evolution to revolution
Connections are what drive change in our lives
Not just THIS
THIS &
When we open ourselves up to the connections between things
Greater awareness, creativity and understanding results
You & Others, Employees & Customers, Ideas & Actions
Not just THIS
THIS &
The possibilities of the world unfold
Horizons expand
Growth is imminent
Not just THIS
THIS &
Project &
In 2020James commissioned 100 artists from 100 countries to interpret the character “&” as a symbol of connection. Each of those design are featured on @CreateYourAnd Instagram page, and mirrored in the space below.
L[and] Art