I can prove the science behind loyalty, but I thought it would be more interesting for you to see (and hear) for yourself what really causes someone to be loyal. So this idea is simple: send a camera crew out to streets around the world and ask random people what makes them loyal...to another person, to an organization, and to a cause.
As each video is finished, I will post them, announce them on Facebook and Twitter, and you can see what truly makes someone loyal.
What makes you loyal?
...to another person
...to an organization
